Brookshire Grocery Company :: essays research papers

Brookshire Grocery political party, known for its commitment to excellent client serv looking glass, was established in 1938. The company began with one come in in downtown Tyler, Texas under the see Brookshire Brothers. Soon after, the company changed its name to Brookshire Grocery corporation and expanded to quaternary stores in Tyler and Longview, Texas, which included the first air-conditioned store in East Texas (brookshires.com). Over the years, the Brookshire Grocery Company chain has bountiful to more than 150 stores throughout Texas, Louisiana, Arkansas and, most recently, Mississippi. The firm began to circularise warehouse-style stores under the trade name Super 1 Foods and 1 superstore under the trade name Brookshires Supercenter in the 1980s offering volume other ways to save money (tsha.utexas.edu). Brookshire Grocery Company is in any case currently operating grocery store in Plano, Texas under the name Ole Foods to try to appeal to the Hispanic population i n the community. The companys manufacturing facilities include a bakery plant, dairy plant, ice cream plant, ice plant and water plant near Tyler, Texas (Brookshire Briefs). Brookshires offers a vicissitude of specialty departments in many of its stores. Among these are bakeries, pharmacies delicatessens, floral departments, in-store film touch on departments, and video rentals (tsha.utexas.edu). In 1977, Brookshires established the World of Wildlife and Country descent Museum in the corporate complex featuring activities for children (tsha.utexas.edu). Due to recent acquisitions, employment in the company has exceeded 12,000 employees (Brookshire Briefs). Brookshires has placed a heavy emphasis on replacing, expanding, and modernizing stores where needed in order to meet customer demands and better administer them. The firm has recently purchased and opened 17 former Winn-Dixie stores in North-central, Texas and four former Albertsons stores in the Jackson, Mississippi area (Tr ibune Business News).Brookshire Grocery Company also introduced a low-carbohydrate, low-sugar frozen dessert called LeCarb in 2001 proving the firm to afford to creativity and innovation as well as providing options to health-conscious consumers. By may of 2002, the product was distributed nationwide as the first product available of its tolerant (Tribune Business News). The grocery market is highly competitive. Brookshires has found that gilt-edged customer service is the key to success. Consumers who are familiar with the Brookshires force-out know that they will be greeted with a friendly smile and subservient attitude. Employee meetings and up-beat newsletters from the corporate office are excellent ways of reminding the employees of the significance of devising customer satisfaction the most important part of their jobs.