Marketing Plan For A Company - 2380 Words

Marketing Plan DDJ-F1 From Pioneer BOS: 26712610 Table Of Contents Executive Summary 3 Introduction 4 Situational Analysis 4 Strengths: 4 Weaknesses: 4 Opportunities: 5 Threats: 5 Market Research 6 Marketing Objectives 7 Profit Maximization 7 Increasing Market Share 8 Target Market 8 Marketing Strategies 8 Product: 8 Price: 9 Promotion: 9 Place: 10 Date of Implementation 10 Monitoring Controlling 10 Product 12 Executive Summary Pioneer is a multinational corporation, which is based in Kawasaki, Japan. The company specializes in digital entertainment products; Nozomu Matsumoto founded Pioneer in 1983 in Tokyo were he worked as a radio and speaker repairer. The current president of Pioneer is Susumu Kotani. Pioneer played a large role in the development of multiple products we now use today, some things they developed are cable TV, Laser Disc player, the first detachable face car stereo and DVD. One of Pioneer’s latest products brought into the market is the DDJ-F1, which is currently in the introduction stage of the product life cycle. It is a DJ kit that aims to entice all ages and types of disc jockey’s both male and female in the music industry, but is mainly for the music industry. As this is a new product entering the market, there are strengths, weaknesses, opportunities and threats. The main marketing objectives for the DDJ-F1 are to achieve profit maximization and increaseShow MoreRelatedMarketing Plan For A Company Essay1286 Words   |  6 PagesIntroduction Your company revolves in a product market, which means you offer goods or services and have to compete with your competitors for customers. The good that your company offers, motherboards, are popular in the electronics industry. Based on the reputation that your company’s product is basically flawless, you already charge a higher price than some of your competitors. Part of what comes with higher priced item, is quality of the item and wonderful customer service. Based on the sizeRead MoreMarketing Plan For The Company1489 Words   |  6 PagesIntroduction Lululemon is a company that has based itself around a value proposition of ethical production, healthy living and quality athletic gear designed to encourage and support an active lifestyle (Lululemon, 2014). Unfortunately for the company in the last year it has come under fire for a run of clothing that was far below their standard quality, and was in fact recalled for being too sheer (Peterson, 2013). This incident was exacerbated by CEO Chip Wilson’s comments that effectively blamedRead MoreMarketing Plan For A Company3170 Words   |  13 PagesCompany G 1-Year Marketing Plan Student Name: Zachary A Werner Date:7-12-15 â€Æ' Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 6 Strengths and Core Competencies 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 7 Product ObjectiveRead MoreMarketing Plan For A Company Essay4558 Words   |  19 PagesMarketing- The activities of a company associated with buying and selling of product or service .the people associated with marketing department tries their best to get attention of target audience by using slogans, fashionable pacing designs, celebrity endorsements and general media exposure. Marketing includes 4 p’s which play a key role in success of marketing and they are as follows- 1.product- it is 1st p of 4 p’s , so it plays a important role in product market as it can be tangible good orRead MoreMarketing Plan For A Company Essay1601 Words   |  7 PagesMarketing Plan Assignment One The marketing plan for this term will be written for the Company/Brand you have selected. For this assignment, analyze the industry in which your selected Company/Brand operates. For example, Coach operates in the luxury handbag industry. 1 - Using outside sources (cite and reference each source), provide an analysis of the industry. Include specifics on competing brands when possible. Ideas of information to search for: market size/growth rate, industry salesRead MoreMarketing Plan For A Company2288 Words   |  10 PagesBrand is one of the most important equities of a company, especially for an IT company. With the rapidly developing of the IT industry, many successful IT company have grown into international companies and got achievement in multiple areas. A well-known brand can give manufacturer a better premium. To customer, the brand also means a permit of a better quality. Because the brand has this character, more and more company has focus on the branding area. In traditional industry like consumer goodsRead MoreMarketing Plan For A Company1249 Words   |  5 PagesWhen I started looking for a company to write my final case study on, I searched deep inside of myself, and asked myself, what exactly is it that I prefer in a company. In addition to that I asked myself, what company in today’s global market is very empathetic to its customers, stakeholders, shareholders and environments. That’s when I choose Amazon.com. You see Amazon.com, is a company with a vision, that states â€Å"to be earths most customer- centric company: to build a place where people can comeRead MoreMarketing Plan For A Company1177 Words   |  5 PagesIntroduction: A company refers a place where a group of people work for achieving or to fulfil a collective goals. For achieve this goals a company need to hard work, follow a strategy, need to think for innovation. In this present world on of the most dynamic, fast changing and fiercely competitive industry is Information Technology. They serves many kinds of product that changing our and our world. I am writing a report about an IT related Company. The Intention of this report is artistic plans in companyRead MoreMarketing Plan For A Company1251 Words   |  6 PagesFor a firm to remain competitive, decisions must be made that will ensure profit and success. If products are not selling well adjustments to these products must be done in a way that improves, reintroduces, adds to or removes products from the market. To ensure successful sales of a product a brand name should be established within the market. Customers must be able to distinguish your product from the competitor’s produ cts. The product must be of high quality and earn the trust of your customersRead MoreMarketing Plan For Noodles And Company Essay1328 Words   |  6 PagesVII. Marketing Plan The location of the planned Noodles and company franchise in Mississauga is a center for multiculturalism and different cuisines, therefore it will be marketed as a restaurant that satisfies tastes from around the globe. Furthermore, as a developing urban center for workers and students, the restaurant will secondarily be marketed as a fast casual restaurant for people looking for a fast, healthy, and cheap meal. The current marketing strategy for Noodles and Company is not