Screening the Project with R-W-W Essay Example | Topics and Well Written Essays - 500 words

Screening the Project with R-W-W - Essay Example This satisfied our curiosity on whether people actually need the service. We will be mostly focusing on UBC campus area where our market ranges from students to faculty members to visitors. The market for Cargo exist and is pretty wide, Umbrella2go won’t focus on a specific segment, but rather all who use an umbrella during the day (Statista 2015). Demand for umbrella is highest in a rainy season. However, the umbrella is becoming an all-whether necessity with changing lifestyle and fashion needs. University students are reported to take Umbrellas in a big way (Scaria 2015). There is a market for about 96 lakh pieces of umbrella that is not adequately met (Krishnakumar 2015). U2Go will mostly be competing with all umbrella sellers on campus, which range from the UBC bookstore, Sear shop, Shoppers, University Pharmacy, London Drugs shop, and the Umbrella Shop at Granville Island. However, as this service is new, there will not be any direct competition facing our organization, establishing a monopoly advantage. Those shops are located in fixed places and have single outlets. Our salespeople will be quite mobile and distributed in major streets where students are likely to pass through especially in the rainy or weather. Therefore, we will reach out to our customer and they will not look for us like the other shops (Vancouver Umbrella). The business will open 6.00 am in the morning and close 7.00 pm to cater for hours that students get in and leave school. However, the business will open overtime in rainy seasons when it is expected sales will be high when our competitors have closed. The price of an umbrella depends on the quality and durability. We are determined to provide all varieties to meet our customer’s interests. The average cost of an umbrella in Vancouver and particularly around UBC campus is $ 10-50.