Model of cultures Essay

Organizational floriculture and national culture The case of multinational companies ZARA (outline) Defining concepts What Is organizational culture? A system of shared implication held by members that distinguishes the organization from other organizations. (Organizational Behavior, p. 546) Do organizations have uniform cultures? (Ibid, p. 548) superior culture and subculture How the culture ofa country influences the culture ofa rail line?Geert Hofstede identifies four cultural dimensions that can have a profound impact on the business nvironment Individual aim individualism/collectivism Organizational level great power distance Occupational level uncertainty avoidance Gender level masculinity/femininity (Hofstede, Geert, Cultures and Organizations Software ot the Mind, 3rd ed, New York, McGraw-Hill, 2010, p. 25).Organizational culture communication media and cordial sharing Norms National culture Values social Behaviour The individual values of a country predict organiz ational culture and consumer behaviour (Hofstede) National culture cannot necessarily be use to predict rganizational culture and consumer behaviour The case of multinational company ZARA give by Inditex ZARA present in 86 countries, a network of 1,770 stores (Inditex, http//www. nditex. com/en/who_we_are/concepts/zara) racy standards company culture is highly decentralized and flexible High standards company culture is highly decentralized and flexible Workers organized in squads positive results Competitions among teams continuous feedback ( ZARA culture, httpmashlonworldwlde. wlklspaces. com/Culture) Innovation and flexlblllty 200 persons In design team 82,8% of workers are women Satisfy customers needs from dfferent cultures and backgrounds Store managers report the demands of customers and the sales trends to the home on a daily basis Awareness of corporate responsibleness Social dimension. environmental dimension. product health and safety Marketing Zara clear-cut to move towards a geocentric orientation, exclusivelyowing the company to adopt in nearly cases local solutions rather than merely replicate the OF2 nome mar et.K Lara sells a largely nomogeneous product Tor a glooal market (Havlan and Polo, 2000). Moreover, there are more or less adjustments in its marketing mix because of the customers size differences in Asian countries (Monllor, 2001), laws issued that require the availability of apparel for youth in all sizes in Buenos Aires (La Opinion de La Coruna, 2006), cultural differences in Arab countries where some clothes cannot be sold, and a different season in the other conk out of the world (Euromonitor, 2002a).