Fast Food Feast †Mcdonald’s Versus Whataburger Essay

operating room and Supply bowed stringed instrument management (OSCM) is one of the foundations that successful businesses count on to provide a competitive advantage inface their industry. The mark of OSCM is to discover and maintain a system that goodly and efficiently manages the run of warm material resources into useful end products for consumer use (Chase, 2006). In the tumultuous aliment industry this process frivol aways center stage in maintaining competitive pricing. A review of the production process in two national chains, Whataburger and McDonalds, showcases for each one chains approaches to OSCM.Observed Production Processes McDonalds restaurant places its revolve about on contiguous turnaround times for efficiency and cost savings. McDonalds mission disceptation is to be our guests favorite place and way to eat. By begining the unit cost per item and establishing a guest flow process that increases the volume of units s anile, McDonalds potbelly maint ain its clam placard items and low prices (McDonalds, 2012). The production process of McDonalds is straightforward and all McDonalds f ar the same process with employee training via videos on node service and the viands preparation process.The restaurant makes use of sophisticated technology and packaged pre-cut stir to reduce prep times. Each shift has certain cleaning tasks to boom to maintain the sustenance prep atomic number 18a and safety standards. (McDonalds, 2012). Whataburger The focus at Whataburger is on freshness and a burger it takes two hands to hold. The mission statement is the same as it originally was to serve a burger so oversize that it took two hands to hold and so good that with one burn up customers would say, What a burger (Whataburger 2012). Whataburger uses the latest technology but preserves the importance of the customer and make to request solid food.Identify the customer expectations for the service and product McDonalds The customer expe ctations for McDonalds are based on speedy service and good prices. The fast food chain has a value menu with items for one buck during all meal times. Customers expect quick speech of their meal whether they fag with or dine inside. Whataburger Whataburger patrons expect a big burger that is made just for them when they order it. While time of delivery does matter, the experience is more about getting a large burger just the way they pauperism it. Consumers where are not as concerned about a one dollar bill menu.Seven Major Questions How are in-store orders taken? The McDonalds fast food chain has multiple specieiers where orders are dictated face to face and entered via computerized cash registers. The narrators transmit the orders electronically to a screen in the food prep vault of heaven, with in store orders are identified from drive with orders. at once the order has been completed, the cashier clears that order when the customer is handed the food. Whataburger a lso uses electronic screens in the food prep area that receive the order instruction from the cashier at the counter.Orders are depended and the customer is given a number to place on his or her postpone. Whataburger actually has an intermediate server who delivers the ruined order to dine in patrons at their tables and offers condiments for their meal. Are the hamburgers prepared to order, or are they prepared forth of time and delivered from a storage bin? McDonalds hamburgers are frozen patties to ensure dead body of size and appearance. McDonalds cooks the patties in mussinesses and place them in temperature controlled warming bins.Each bins holds one batch and a timer is dictated per bin to regulate times check to OSHA standards (McDonalds, 2012). During peak times, a toughened quantity of burgers are prepared and prepackaged ahead of time and placed on a temperature regulated delivery rack. Whataburger hamburgers are never cooked until they are ordered. The burgers ar e made from 100% American beef that has never been frozen (Whataburger, 2012).. How are modified orders handled? Since McDonalds does prepare ahead of time, special orders are called over head as well as placed in the computerized order entry system via the cash register. particular stickers are applied to the outside of the burger wrapping to identify special orders as items are placed in the delivery rack. At Whataburger, all orders are special orders. All customers are asked what they want on their burger when they order. Whataburger will take phone orders ahead of time for large groups (such as buses of students) and have them pull in when the group arrives. How are the hamburgers cooked? McDonalds hamburgers are frozen patties to ensure consistency of size and appearance (McDonalds, 2012). McDonalds cooks the patties in batches and place them in temperature controlled warmer bins.Each bin holds one batch and a timer is placed per bin to regulate times according to OSHA standa rds. During peak times, a set quantity of burgers are prepared and prepackaged ahead of time and placed on a temperature regulated delivery rack. Whataburger hamburgers are cooked on a grill top. While the burger is cooking, the bun is toasted alongside it on the grill. How are the hamburgers assembled? At McDonalds, patties are re getd from the warmer bins and assembled according to direction per emblem of burger or per customer order.The vegetables are already cut up preliminary to assembly. The total time it takes to prepare a McDonalds hamburger, from the freezer to the customers hands, is about a minute and a half (McDonalds, 2012). Whataburger burgers are never assembled ahead of time. All vegetables are purchased fresh and cut up often throughout all shifts. The cook places the meat on the grill bun and passes it to the assembler who adds the vegetables and quickly delivers the food to the server to carry to the table if it is a dine-in order. Is a microwave oven used in t he process?McDonalds previously used a microwave to heat up stop burgers, but that practice was discontinued about three years ago. They do have a customized pie heater that is based on the microwave its designed specifically to heat the fried Cherry and Apple pies (McDonalds, 2012). Whataburger does not use a microwave in food preparation. How are former(a) items such as french heat and drinks handled? McDonalds cooks French fries in batches according to volume using an 80% guideline that states 80% of the customers will order a large size fry. McDonalds French fries take 2.5 minutes to cook, thus they have to move fast to maintain the output of fries to keep with the volume of hamburgers (McDonalds, 2012). The dorm fountain drink stations are self-service. The McDonalds drive through system is fast and efficient. As each drive through order is keyed, the automated drink dispenser drops the correct size cup into the holder and rotates it through the process of ice and then to t he correct fountain drink and fills within one half inch to the lip of the cup. The finished drink slides to the side and the cashier places the tops.Whataburger serves fries that are cooked fresh in a quick fryer in small batches. The fries are never cooked in the same oil with fish or meat products. The soft drinks at Whataburger are self service inside. On to go orders at the window, the cashier fills the drink and places the lid on. State your opinion concerning the process effectiveness, efficiency, and measurements McDonalds essentially serves a market concerned with speed of service and a lower price. As such, the organization has developed some processes to turn out food in under three minutes.The value menu of items for one dollar is also a popular item. McDonalds operates efficiently, but consumers generally normal the place based on convenience and speed over feature. McDonalds measures success largely on the time it takes to deliver food orders. case does not seem to be the main concern. Whataburger strives to deliver large quality burgers and food items that are prepared fresh when they are ordered. The service can be a bit slow, but the end product is an old fashioned burger made to order.The processes used are generally effective because the goal is different from the sheer speed desired by McDonalds. Suggestions for improvement McDonalds and Whataburger do a good job based on the audiences they serve. McDonalds succeeds because it can turn out inexpensive food quickly. One area that could improve is the automatic drink dispenser used for drive through service. polar scags of drinks are dispensed through the same line. Some residual flavor from the previous drink shows up in the next one dispensed. loopy drinks leave a strange taste in colas or maize lime drinks particularly.Whataburger still treats every order like a special order and starts preparation only after the order is placed. As a result, service may be too slow for hurried con sumers. The chain could probably speed up service without compromising quality by adding staff at peak times. Conclusion Organizations of all kinds rely on operations supply chain management to meet the needs of the consumer. An effective and efficient system of delivering raw materials and/or finished goods to the consumer is necessary in all industries to ensure that the business is successful.Whether the business is a sole proprietary or a mega giant such as Walmart, it must apply operations and supply chain management to remain profitable and get to the goals of the organization.References Operations Management for Competitive Advantage (11th ed. ) Richard B. Chase, F. Robert Jacobs, and Nicholas J. AquilanoMcGraw-Hill, 2006 New York, NY McDonalds (2012). troupe Information. Retrieved from http//www. mcdonalds. com/ Company Mission. (2012). Retrieved from http//www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html Whataburger. (2012). Retrieved from http//www. what aburger. com.