Branded: the Buying and Selling of Teenagers

July 23, 2012 An Eye opener of the Media and Innocent Adolescents Back in the days, right children and teens spent their recreational time outdoors. They played with their neighbors, rode their bikes, played hopscotch or freeze tag and did all sorts of activities. They read story books and joking books more often than today. This was changed as fashion magazines and catalogues, and the television became the headstone object to be entertained with. Today adolescents worry astir(predicate) their appearance, what they wear, or how trendy they atomic number 18 keeping up with simplicity as well as becoming prominent spenders. This results from the media pose insistency to be in and feeding them subliminal messages that report them who, what, and how they be to be; ultimately branding them. Media has played a big role for marketers to win over the minds of Americas primaeval days through manipulative art of selling, such as Peer-to-Peer Advertising and using puerile t rend-spotters; making spring chicken to stir up big consumers which damages them financially and psychologically. Advertisers know that the easiest minds to prey on are adolescents. Marketing agents also know that young children are seeking an identity and offer them one through interest group in promoting cool brands.

Like, Alyssa Quart in her study of teen market Branded: The buying and Selling of Teenagers, youth to youth marketing has been around for a long time and in many forms, girls are paid with cash or products of the corporation, to inspire the latest merchandise with the hope of it spreading fatly among other peers to need popularity! . Quart, in her book, includes an interview with Rhonda Shasteen, vice president of global marketing of Mary Kay, who explains that Many of our customers and sales women have teen daughters, a natural extension of the brand to reach out to the market. Kids entertain pull out our product after gym class, come out a conversation: My moms a beauty consultant, I daub set forth you samples Peer-to-peer is basically a way to...If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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