General Mills Warm Delights Essay

1. Warm Delights is in the single-serve cake treat category.2. (a) The target market is on the go women who want a junior-grade dessert treat. (b) A point of difference would be that it is convenient due to that it comes in its own bowl. (c) A potential opportunity would be that Warm Delights is positioned as a snack instead of as a dessert. A hindrance could be that while marketing it as a snack versus a dessert, it whitethorn have more than competition. Also by marketing it to women, you may be losing other potential customers like children and teenagers.3. (a) Vivian Callaway did some market research on name the product. She was trying to decide if naming it Warm Delights or Dessert Bowls would be more appealing to customers. (b) What does she want? was one critical question she sought-after(a) answers for. (c) Targeting on the go women had marketing advantages like a $2.00 price tag, the products message of warm, convenient, delightful, and that on-the-go womens meal plans inc lude the occasional delicious treat.4. (a) Callaways initial plan was to pay for displays that would catch the consumers attention because there is usually not a lot of consumer traffic in the dessert aisle. (b) The displays made esthesis to Callaway because it was vital to get new people down the dessert aisle that wouldnt normally visit that aisle.5. I would try to make the product more appealing to the younger consumer. Maybe changing the packaging to a more kid-friendly view. I would also create and add more flavors. And one more social occasion would be to market to college students and their college stores and cafeterias.